If you landed here after typing “flo and frankieflo and frankieflo and frankie,” you’re almost certainly searching for Flo & Frankie—the New Zealand fashion and lifestyle retailer known for curated style and easy gifting. This guide cuts through the noise and shows you what it is, how it works in NZ, what to expect in-store and online, and how to choose pieces that actually fit your life here.
You’ll find clear examples, a quick comparison table for shopping options, pros and cons, and simple steps to shop smarter—from sizing to fabric choices that suit our climate.
What is
A quick definition for Kiwi shoppers
Flo & Frankie is a New Zealand–based fashion and lifestyle retailer offering women’s clothing, accessories, footwear, and gift-friendly homeware. Think curated racks rather than crowded rails: seasonal edits, considered materials, and a mix of local and international labels that work for everyday wear, office polish, and weekend downtime.
Why it resonates in Aotearoa
- Season-right pieces for the NZ calendar—winter knits when it’s actually cold here, light layers for a humid Auckland summer, and wind-friendly options for Wellington.
- Easy gifting—candles, ceramics, jewellery, and self-care bits that travel well from Auckland to Invercargill.
- Simple NZ/AU sizing and styles that pair with what you already own: denim, sneakers, a good trench.
If you’ve seen the name around and wondered what the fuss is, it’s this mix of curation and convenience—the feeling that someone edited the collection so you don’t have to.
How it works
Shopping channels and what to expect
You can browse online or visit physical boutiques in major centres. The experience differs a little by channel, so here’s a quick side-by-side:
| Channel | Best for | Pros | Watch-outs | Tips |
|---|---|---|---|---|
| In-store | Fit, fabric feel, gift inspiration | Try-ons, staff styling help, instant pickup | Popular sizes may go fast | Go early on weekends; take a favourite shoe for hem checks |
| Online | Full range, size hunting, quick comparisons | Filters, size guides, easy repeat orders | Postage time, return postage if you get the size wrong | Measure yourself and read the fit notes before checkout |
| Click & Collect | Fast pickup without browsing | No delivery wait, low risk of porch theft | Store stock and hours vary | Wait for the ready-to-collect email before heading in |
Payment, shipping, returns
- Payment: Expect major cards and standard NZ checkout flows. For anything else, check the retailer’s payment page at checkout.
- Shipping: Nationwide delivery across North and South Islands is typical. Rural delivery may add time.
- Returns: Change-of-mind returns usually require unworn items with tags within a stated window. Faulty items are covered under New Zealand consumer law. Always check the current policy on the site.
Stock turns over with seasonal drops. New arrivals often appear weekly, so if you love something, don’t sit on it too long.
Types / examples
Core categories you’ll see
- Clothing: Dresses, skirts, denim, trousers, blazers, coats, knits, tees
- Footwear: Sandals, sneakers, boots suited to NZ’s mixed weather
- Accessories: Jewellery, bags, wallets, hats, scarves, belts
- Home & gift: Candles, ceramics, glassware, cookbooks, self-care sets, cards
Outfit ideas for real NZ days
- Auckland brunch: Linen midi dress, light denim jacket, white sneakers, a crossbody bag
- Wellington office: Tailored trousers, merino knit, trench, leather loafers, simple studs
- Christchurch winter errands: Straight-leg jeans, chunky knit, wool coat, ankle boots, beanie
- Summer at the bach: Cotton sundress, slides, woven tote, sunhat
Fabric notes that matter here
- Merino and wool for winter warmth without bulk
- Linen and cotton for breathable summer days
- Viscose and Tencel blends for drape without cling
- Leather for boots and bags that last beyond one season
Pros and cons
What shoppers tend to love
- Curated selection that saves time
- Season-appropriate pieces for the NZ climate
- Gifting made easy with homeware and accessories
- Friendly in-store help and clear online fit notes (when available)
What to weigh up
- Price point is usually higher than fast fashion
- Some styles run in limited sizes or sell out quickly
- Returns by post add cost and time if the fit is off
- Curated edits can mean fewer colourways than big-box stores
How to use or choose
Step-by-step: shopping smarter with Flo & Frankie in NZ
- Define your gaps: Note three outfits you wish you could make tomorrow. Buy to close those gaps, not “someday.”
- Measure once: Bust, waist, hips, inseam. Keep them on your phone and use the site’s size chart.
- Check the fabric: Merino for cold days, linen/cotton for heat, blends for easy care. If it’s 100% polyester and you run warm, think twice.
- Read the fit notes: Look for words like “relaxed,” “true to size,” or “neat fit,” and adjust your pick accordingly.
- Cross-check your shoes: Hem length and boot height matter. If you wear sneakers most days, pick trouser and dress lengths that match.
- Think in outfits: Only add pieces you can wear three ways with items you already own.
- Review the returns policy: If you’re between sizes, choose the path that’s easiest to exchange.
- Set alerts or check new arrivals weekly: Curated drops move fast, especially in common sizes.
Building a small, hard-working capsule
- Foundation: One blazer, one trench or long coat, dark denim, tailored trousers
- Tops: Two quality tees, one silky blouse, one merino knit
- Dresses: One day dress (linen or cotton), one desk-to-dinner dress
- Shoes: White sneakers, ankle boots, simple sandals
- Accessories: Everyday studs, crossbody bag, slim belt, scarf
Gifting without guesswork
- Safer picks: Candles, cookbooks, ceramics, bath/body sets, notebooks
- For travellers: Compact crossbody, card holder, scarf
- Add-ons: A handwritten card and a small sweet treat goes a long way
- At checkout: Look for gift message or wrap options, and check delivery cut-offs for birthdays and holidays
Caring for what you buy
- Wash cool, line dry: Protects fibres and colour
- Use a delicates bag for knits and lingerie
- Steam instead of iron for most blends
- Weatherproof leather boots before a wet week
FAQ
Is Flo & Frankie New Zealand–based?
Yes. It serves NZ shoppers through local boutiques and an online store tailored to New Zealand customers.
Do they ship nationwide?
Nationwide delivery is standard practice. Rural addresses may take longer. Check delivery estimates at checkout for your postcode.
What sizing do they use?
You’ll typically see NZ/AU sizing. Always compare your measurements with the size chart on each product page, as fit varies by brand and fabric.
Can I return items?
Change-of-mind returns usually require items to be unworn with tags within a set timeframe. Faulty goods are covered under the Consumer Guarantees Act. Review the current returns policy before purchasing.
Do they run sales?
Seasonal promotions and end-of-season markdowns are common in NZ retail. If you have flexibility on colour or size, waiting for a sale can pay off—but popular sizes may sell out.
How do I find a store near me?
Use the store locator on the retailer’s website to check locations and hours before you go.
Is it ethical or sustainable?
Ethics and sustainability differ by brand and item. Look for product notes on materials, manufacturing, and care. Choosing natural fibres, buying fewer but better pieces, and caring for garments well are practical ways to reduce impact.
What if I searched “flo and frankieflo and frankieflo and frankie” by mistake?
That phrase still gets you here. It’s a common muddle of the brand name. You’re in the right place for a clear, New Zealand–specific overview.
Any tips for Wellington wind and Auckland humidity?
Wellington: a trench or long coat that can be belted, plus merino layers that breathe. Auckland: light natural fibres, easy layers, and shoes you don’t mind in a sudden shower.
Do they offer gift services?
Many NZ retailers provide gift-friendly touches such as cards or wrap. Check the checkout options, and confirm delivery cut-offs for birthdays and holidays.
Final thoughts
Flo & Frankie makes shopping feel edited and local—pieces that suit the way New Zealanders actually live, from office days to bach weekends. Use the size chart, think in outfits, and choose fabrics that match our weather. Whether you shop in-store or online, a little planning turns a nice browse into a wardrobe you’ll wear on repeat.